Bulletin Plan for Growth
Oct 04, 2016
The #1 ailment of all my customers is ‘how do I get more sales?’
Sometimes I ask more questions from them, but often I know by just chatting with them for a couple of minutes why their business is not performing.
The answer is that they simply have not planned for growth. Or, even more simply, they have not planned.
Sales make all things easier. When money is flowing into any company, things are easier. So the goal is to get more sales into the company.
There are 3 ways to sell your product – direct to customers and indirectly to buyers via boutiques and stores.
For this article I want to focus on selling to store buyers. There are many trade shows throughout the year where one can take a booth and launch your line. I love trade shows because they are where all the buyers gather with one goal, to buy, instead of going from store to store and spending money on gas and not to mention, your finite time. There are many trade shows throughout the year – ENK, Magic, D&A, Fame, Accessories The Show. Google any one of those shows and watch videos on YouTube and Vimeo to see if that seems like a good fit for you.
Another way to get sales is to launch in a showroom. There are 5 regional markets – Atlanta, Chicago, Dallas, Los Angeles and New York. In addition to the multiple trade shows throughout the US, there are the 5 markets throughout the year where more local buyers come in. These are the buyers who may not have it in their budget to go to Las Vegas, but can certainly drive a couple of hours for a buying trip.
My last tip would be a road rep. Road reps are a dying breed because they are essentially traveling salespeople. However, there are still some of them out there, but it can be tricky to find them. The good ones already have their bread and butter lines and can’t take on any new brands. But there are always road reps who are looking so put ads out and do the research with the larger companies and see if they have road reps listed on their contact page on their websites. If they do, try reaching out to them.
Your business will never grow without a plan. Make the plan and stick to the plan and growth will come.